Ad Sales- Entry-Level Rotational Program
Company: Spectrum Reach
Location: Reno
Posted on: June 25, 2022
Job Description:
Spectrum Reach (www.spectrumreach.com) grows businesses of all
sizes with custom, multiscreen advertising solutions, backed by the
power of TV, data, innovation, community experts, and unforgettable
creative.
At Spectrum Reach we offer a hybrid work arrangement for most
roles.
SUMMARY---WHAT IS THE COMPASS PROGRAM?
The Spectrum Reach COMPASS Program is a 24-month position designed
specifically for entry level candidates who have the desire to
develop into future business leaders within the Sales organization.
Participants will have hands on experience working with our sales
teams and support departments. Having the foundational knowledge of
sales and how the Spectrum Reach works will develop you to become a
successful Advertising Account Executive (AE) upon completion.
Participants will rotate throughout these departments before moving
into a full-time sales position.
Phase I (12 months) - Understanding Sales and the Advertising
LandscapeSome of the departments you will gain experience in
are:
- Sales
- Client Success (Sales Support)
- Advanced Advertising (Digital Advertising)
- Campaign Management
- Category & Client Development
- Media Research & Insights
- Inventory/Yield Management
- Traffic (Traditional and Digital)Phase II (12 months) -
Hands-on Sales Training
- AE Training Program focused on selling basics - both
instructional and hands-on
- Continued training on our products and services
- Focus on new business developmentAT THE END OF THE
ROTATION---
This is not just a temporary position. You will be guaranteed a
position as an Advertising Account Executive. Relocation will be
provided if a role is open in another city within our
footprint.
BENEFITS OF THE PROGRAM...
- Prepare you for a career in Advertising Sales by giving you the
foundational knowledge of our products and offerings and an
understanding of the broader advertising landscape.
- Hands-on experience throughout the sales cycle including an
understanding of the tools that will help you become
successful.
- Gain experience in cross functional departments to shape the
understanding of why Spectrum Reach is the leader in advertising
sales.MAJOR DUTIES AND RESPONSIBILITIES...
Sales
- Support and gain experience from the Sales team at Spectrum
Reach working with local, national, and agency clients to learn how
we partner with them to meet their advertising goals.
- Participate in creating custom solutions that allow clients to
reach their targeted audience across all advertising platforms by
leveraging data driven, advanced advertising solutions.Client
Success
- Work closely with Client Success department in providing pre
and post-sales support, end to end workflow support ensuring
effective campaign delivery for the Spectrum Reach clients.Advanced
Advertising (Digital Advertising)
- Collaborate with the Advanced Advertising team to provide
products and platforms including but not limited to OTT/Streaming,
VOD, Search, Online Video and Display.
- Learn how to stay ahead of the advertising trends, emerging
technology, competitive landscape and how to communicate these
complex topics to local agencies and businesses.Campaign Management
- Work with Campaign Management team in providing pre-sale and
post-sale support for large, complex Advanced Advertising
clients.
- Support Advanced Advertising accounts efficiently to meet our
client's advertising needs and goals.Client & Category Development
- Work with the Client & Category Development team to support
sales teams to develop and execute multiscreen solutions for our
larger clients with a focus on industry specific verticals such as
Healthcare, Auto, Political, etc.Media Research & Insights
- Collaborate with the Media Research & Insights team in
developing and executing integrated, client-focused marketing and
advertising solutions. The MR&I team takes complex and robust
data and turns it into with concise stories that show clear and
impactful analysis and visualizations for our
clients.Inventory/Yield Management
- Support the Regional Pricing and Planning teams in forecasting
inventory and optimizing yield across all networks to ensure client
delivery and drive results.Ad Operations
- Work with Traffic teams to learn how they support the placement
of traditional and digital ads for the entire Spectrum Reach
footprint.
- Assist with coordination both television and digital
advertising schedules across the country and ensure that our
clients' orders are completed accurately and in a timely
manner.QUALIFICATIONS...
- Excellent verbal, written and interpersonal communications
- It is essential that this person is collaborative and has the
ability to work well with all of our internal and external
partners
- Demonstrated experience with presentations and public
speaking
- High degree of integrity and ethics
- Adept at working within a fast-paced environment
- Any experience with sales, especially relationship based
selling, including Internships is highly preferred
- Bachelor's Degree in Marketing, Business, Communications, or
related field. Minimum GPA 3.0 at time of graduation
Keywords: Spectrum Reach, Reno , Ad Sales- Entry-Level Rotational Program, Sales , Reno, Nevada
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