Mgr, Category & Client Development - Ad Sales

Company: SPECTRUM
Location: Reno
Posted on: May 15, 2022

Job Description:

Spectrum Reach currently seeks a dynamic Manager, Category & Client Development for our Long Beach, CA office (role can also sit in Laguna Hills, CA, Los Angeles, CA or Reno, NV)

Spectrum Reach is the advertising sales division of Charter, offering custom solutions for advertisers through national cable networks, internet advertising, mobile marketing and events supported by marketing, research and award-winning creative services teams. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer. From traditional commercial advertising to exciting new possibilities in interactive media, Spectrum Reach brings advertisers effective, efficient ways to reach their audiences and generate enthusiasm with their customers. You can learn more about us at www.spectrumreach.com

The Manager, Category and Client Development (M-CCD) is a thought partner with sales in helping develop and execute integrated strategies and solutions. This position will support key client and category development at a Divisional and Enterprise level. By cultivating relationships with sales and cross-functional team members, the M-CCD will help ensure business, category, and client needs are being supported across the Enterprise.

Essential Job Functions:
The M-CCD is responsible for supervising and coaching category-focused team members in our fast-paced, evolving media sales environment. He or she will help team members actively support designated Categories and Key clients. The M-CCD should be committed to staying ahead of marketing and advertising trends, including advanced advertising. The M-CCD should impart this passion and curiosity to the team members he/she supports. The M-CCD must be adept at managing communications across multiple audiences. As such, he/she must demonstrate the ability to communicate clearly and effectively.

What You'll Do:

The successful candidate for this position will support the following team priorities:

• Continuously collaborate to develop and successful Category and Client strategies and solutions
• Support efforts around infusing storytelling expertise within Client-facing deliverables
• Partner with cross-functional team leads to effectively share and scale client category solutions and successes
  • Contribute to efforts to productize key verticals
  • Continue to support multiscreen Client engagement
  • Support efforts that promote sharing skillsets and best practicesCategory and Client Development
    Serves as a team leader to help develop and inform:
    • Marketing and media strategy supporting focus categories
    • Category, media and competitive research needs
    • Strategy and solution development for Preferred ClientsStorytelling Expertise
      Shares experience that supports:
      • Interpretation of data and information delivered to sales and other leadership
      • Collaboration with cross-functional departments (marketing, MR&I, etc.) to gather and interpret data
      • Sharing how solutions are developed for key Clients so that that will propel growth across priority categoriesShare and Scale Solutions
        • Help identify category-specific solutions developed across the Enterprise and support sharing of successful "recipes"
        • Emphasize multiscreen solutionsTeam Development
          Identify opportunities to share skillsets with entire Client Success Team:
          • Identify and support opportunities to share skills across entire Client Success team (cross-training new skills)
          • Participate in team meetings with peers /other Client Success Team leaders to identify and solve for knowledge gaps and opportunitiesEducation and Experience Requirements:
            • 5-8 years of strong brand, product, integrated marketing, and/or advertising sales marketing experience.
            • Strong strategic capability set with ability to rigorously define, prioritize and execute across a complex range of categories, customers, products and functional groups.
            • Experience with Healthcare and/or Retail categories is desirable.
            • Knowledge of multiscreen and advanced advertising products.
            • Experience developing and executing successful integrated marketing programs.
            • Proven track record of helping Sales executives grow revenue.
            • Outstanding verbal, written and interpersonal communications with overarching skill to translate data, information and research into powerful points of view-ability to craft and tell a compelling story. May be required to attend or assist with high exposure Sales calls as a Marketing subject expert.
            • Previous experience managing a team of marketing professionals.
            • Experience and strong knowledge of research databases, tools and applications, including (but not limited to) Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer and comScore
            • Familiarity with and experience in advanced advertising; understanding of online campaign development, metrics and optimization strategies.
            • Competency and role definition, hiring, training, employee development and coaching).
            • This position may require travel approximately 15% of the time.
            • A minimum of a Bachelor's degree in Marketing, Business or a related field is preferred.ARS500 311699-3 311699BR

Keywords: SPECTRUM, Reno , Mgr, Category & Client Development - Ad Sales, Sales , Reno, Nevada