Conversion Rate Optimization Strategist
Location: Carson City
Posted on: November 26, 2022
DescriptionLocation: RemoteThe Conversion Rate Optimization
Specialist is part of the Digital Sales team and focused on
conversion rate and growth marketing strategies. The Strategist is
responsible for developing and executing distinct and robust
conversion rate plans that will drive engagement and acquisition.
The Strategist will work hand in hand with developers, designers
and marketers and play a key role in our digital transformation.
The Strategist brings expertise in design, development and
conversion rate techniques. To support this broad scope of
responsibility, the Strategist works both in an agile pod and in
cross-functional groups. Success will be measured against KPIs that
include digital engagement metrics, and acquisition
- Execute A/B and multivariate (MVT) optimization tests that
drive fundamental improvements to the website experience and
- Interpret data, identify key findings, make recommendations and
share learnings based on testing results.
- Collaborate with various teams and stakeholders to understand
customer priorities and pain points, develop robust
tests/hypotheses, write creative web copy/value propositions and
design low fidelity experiment prototypes and wireframes.
- Build test from the ground up including design, coding and
analysis. Work with cross functional teams to leverage expertise
and ensure dev and design standards are being met.
- Assist in ad hoc data analysis to pull out relevant data and
insights to support digital initiatives and key performance
- 4+ years of experience in front-end web design and development.
- Experience with Adobe Analytics, Ensighten, Adobe Launch and/or
other digital analytics and marketing tools
- Experience with optimization testing tools such as Adobe
Target, Google Optimize and Optimizely. Adobe Preferred.
- Experience with DMP and CDP tools such as Adobe Audience
Manager, Adobe CDP, Sales Force and Pega.
- Test and learn mindset with strong marketing instincts
- Demonstrated attention to detail and ability to comprehend
complex, technical challenges
- Strategic thinking and problem-solving skills
- General knowledge of statistical concepts related to A/B
testing. Familiarity with both Frequentist and Bayesian
methodologies is a bonusLI-Sourcer3LI-RemoteSome job boards have
started using jobseeker-reported data to estimate salary ranges for
roles. If you apply and qualify for this role, a recruiter will
discuss accurate pay guidance.Why Work for UsAt Citizens, you'll
find a customer-centric culture built around helping our customers
and giving back to our local communities. When you join our team,
you are part of a supportive and collaborative workforce, with
access to training and tools to accelerate your potential and
maximize your career growth.Equal Employment OpportunityCitizens,
its parent, subsidiaries, and related companies provide equal
employment and advancement opportunities to all colleagues and
applicants for employment without regard to age, ancestry, color,
citizenship, physical or mental disability or perceived disability,
ethnicity, gender, gender identity or expression, genetic
information, genetic characteristic, marital or domestic partner
status, victim of domestic violence, family status/parenthood,
medical condition, military or veteran status, national origin,
pregnancy/childbirth/lactation, colleagues or a dependents
reproductive health decision making, race, religion, sex, sexual
orientation, or any other category protected by federal, state
and/or local laws.Equal Employment and Opportunity
Employer/Disabled/VeteranCitizens is a brand name of Citizens Bank,
N.A. and each of its respective affiliates.
Keywords: Citizens, Reno , Conversion Rate Optimization Strategist, Other , Carson City, Nevada
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