Web Analytics Specialist

Company: Pacific Northwest National Laboratory
Location: Carson City
Posted on: June 24, 2022

Job Description:

**Overview**

The Communication and IT Directorate works to ensure that all audiences, internal and external, understand the Lab's mission and how our science transforms the world. The convergence of Communications and Information Technology at PNNL recognizes that as the world moves increasingly online, the laboratory must be increasingly savvy in how we engage our stakeholders and audiences through digital channels.

**Responsibilities**

PNNL is looking for web analyst and administrator who is passionate about transforming websites, building external audiences, and culling insights from data to drive change. This new member of our digital team will join a mission-driven organization taking on the world's greatest challenges in sustainable energy and national security.

In this role, you will be integral in shaping and executing on PNNL's digital strategy and overarching communications strategy. You will have the keys to, and be responsible for, managing and maintaining pnnl.gov, designing and implementing architecture changes, and assuring ambitious engagement goals are met.

Working directly with our news and media director, you will play a part in formulating channel strategy, analyzing and visualizing data, implementing audience growth strategies, and leveraging best practices in UI/UX.

As a leader and a listener, you will take a challenging business question and work cross-functionally to develop a hypothesis and path to drive the needed change.

You will work collaboratively with subject matter experts, managers, and peers to consistently deliver high-quality work under time constraints and despite competing priorities. You will demonstrate expertise in telling compelling digital stories, with a strong command for what engages audiences. Attention to detail, the ability to remain nimble and opportunistic in a fast-paced environment, and excellent organization skills are critical.

To be successful in this role, keep your finger on the pulse of trends in online design, audience engagement, and web optimization. Use your genius-level understanding of data to make our website more useful, beautiful, and powerful.

**Authority/Accountability**

+ Oversee strategic and technical aspects of a pnnl.gov and other digital properties

+ Analyze data on web activity and traffic patterns; recommend and implement changes in strategy, structure, or both to improve audience impacts

+ Test, measure, track, and analyze site performance and experience with the goal of continually improving the site's usability and visibility

+ Assure that all web and digital properties support each other and that web properties are optimized for mobile

+ Fulfill superuser role for the content management system (CMS), managing user permissions and other technical properties

+ Establish web processes and workflow, providing guidance and training for site contributors

+ Work with the creative director to maintain brand consistency

+ Support team members and communications colleagues by producing web performance reports

+ Coordinate with IT and with third-party vendors for feature development and ongoing CMS support

+ Assure the site complies with WCAG standards and other requirements

+ Maintain competence with the latest site and web trends to ensure PNNL web and digital properties are operating at peak performance and delivering the highest possible impact to the organization

+ Be an innovative, proactive thinker and an advisor to the business for digital marketing, development, and use of expanded web and digital technologies; coordinate the use of these new technologies across PNNL

+ Manage ongoing SEO efforts

+ Manage and facilitate Drupal training

+ Partner closely with the news and media team to help us best tell and amplify our stories to our targeted audiences

**Knowledge, Skills, and Abilities**

+ Demonstrated experience supporting a multi-tiered corporate website, HTML/CSS, CMS systems, and mobile integration and optimization

+ Experience implementing enterprise-level SEO strategies and fluency in ahrefs

+ Familiarity with Google Analytics and other web analytics tools and platforms

+ Experience producing accurate and detailed work on multiple projects under time pressure

+ Experience in progressive web development and digital roles

+ Familiarity with project management principles; fluency in managing timelines, dependencies, deliverables, milestones, and resource allocation

+ Highly skilled in research techniques, analysis, critical thinking, problem solving, and making solid business decisions

+ Familiarity with data-visualization tools (e.g., Tableau and PowerBI)

+ Knowledge of statistical methods and applications (e.g., A/B testing, probability, and regression)

+ Demonstrated experience implementing new strategies and leveraging evolving industry trends

+ A natural influencer with an intentional focus on collaboration, customer service, and problem solving

+ Demonstrated experience working in a fast-paced, professional, and dynamic environment

**Qualifications**

Minimum Qualifications:

+ Bachelor's degree plus 5 years of experience

+ Advanced degree plus 2 years of experience

Preferred Qualifications:

+ Bachelor's degree in a relevant field or equivalent education and 7 years of experience in progressive web development or digital roles, OR an advanced degree plus 4 years of experience in a large organization

**Hazardous Working Conditions/Environment**

Not Applicable

**Additional Information**

Not Applicable

**Testing Designated Position**

Not Applicable

**About PNNL**

Pacific Northwest National Laboratory (PNNL) is a world-class research institution powered by a highly educated, diverse workforce committed to the values of Integrity, Creativity, Collaboration, Impact, and Courage. Every year, scores of dynamic, driven people come to PNNL to work with renowned researchers on meaningful fundamental science challenges and important global priorities spanning climate and coastal research, national security, and energy resiliency; here is your chance to be one of them!

At PNNL, you will find an exciting research environment and excellent benefits including health insurance, 401k, pension and flexible work schedules and locations as part of our hybrid workplace. PNNL has multiple campuses, with our main campus located in eastern Washington State-the dry side of Washington known for its stellar outdoor recreation and affordable cost of living. The Lab's campus is only a 45-minute flight (or -3-hour drive) from Seattle or Portland, and is serviced by the convenient PSC airport, connected to 8 major hubs.

**Commitment to Excellence, Diversity, Equity, Inclusion, and Equal Employment Opportunity**

Our laboratory is committed to a diverse and inclusive work environment dedicated to solving critical challenges in fundamental sciences, national security, and energy resiliency. We are proud to be an Equal Employment Opportunity and Affirmative Action employer. In support of this commitment, we encourage people of all racial/ethnic identities, women, veterans, and individuals with disabilities to apply for employment.

Pacific Northwest National Laboratory considers all applicants for employment without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information (including family medical history), protected veteran status, and any other status or characteristic protected by federal, state, and/or local laws.

We are committed to providing reasonable accommodations for individuals with disabilities and disabled veterans in our job application procedures and in employment. If you need assistance or an accommodation due to a disability, contact us at hr@pnnl.gov .

**Drug Free Workplace**

PNNL is committed to a drug-free workplace supported by Workplace Substance Abuse Program (WSAP) and complies with federal laws prohibiting the possession and use of illegal drugs.

**Mandatory Requirements**

Battelle requires employees to have a COVID-19 vaccine as a condition of employment, subject to accommodation. Applicants are required to disclose their vaccination status following a conditional offer of employment and must attest to being fully vaccinated with a Center for Disease Control (CDC)-approved COVID-19 vaccination, or provide documentation of need for medical or religious exemption from the COVID-19 vaccination requirement.

Keywords: Pacific Northwest National Laboratory, Reno , Web Analytics Specialist, IT / Software / Systems , Carson City, Nevada