Tourism Director

Company: Storey County
Location: Virginia City
Posted on: November 24, 2022

Job Description:

NOTICE TO ALL APPLICANTS! An _original_ application MUST be received in the Storey County Human Resources office to be considered for this position. Applications are available at or pickup at Storey County Human Resources, 1st Floor, 26 South B Street, Virginia City, NV 89440. This position will remain open until filled. Applicants are encouraged to submit applications immediately to Storey County Human Resources, PO Box 176, Virginia City, NV 89440 or in-person at the above address.

EMPLOYMENT OPPORTUNITY

Storey County / Virginia City Tourism Commission

TOURISM DIRECTOR

Reports To: County Manager and Virginia City Tourism Commission

FLSA Status: Exempt

Represented Status: Non-Represented

Pay Grade: 152

Salary: $111,794 - $152,364 (steps 1 through 10)

Benefits: 100% employer-paid Nevada PERS retirement; 100% paid employee medical, dental, and vision; 60% paid family medical, dental, and vision (increases to 70% during 2023 enrollment period); HSA employer contribution plan, and PPO buy-up plan option; Nevada Deferred Compensation 457(b) retirement option; 3 weeks paid vacation (per accrual); 120 hours paid sick leave per year; paid holidays; others.

This employment opportunity will remain open until filled.

JOB SUMMARY

Under administrative direction of the County Manager and working directly with and taking direction from the Virginia City Tourism Commission (VCTC), is responsible for all aspects of the Virginia City Tourism Commission's programs including administration, budgeting, supervision and leadership, strategic planning, marketing, media relations, special events, conventions, facilities, and coordinating with the business community, public, and visitors.

DISTINGUISHING CHARACTERISTICS

This is a department head position serving at the pleasure of the County Manager in an at-will capacity. The incumbent in the position will also work directly with and take direction from the VCTC on all matters related to tourism, marketing, and special events. The incumbent must have a collaborative spirit for concept, development, and production and the versatility to work with multiple internal and external stakeholders including board members, agencies, contractors, businesses, and the public. Idea creation, innovation, and execution are essential to success in this role. The incumbent in this position is expected to attend to numerous events on weekends and evenings.

EXAMPLES OF ESSENTIAL FUNCTIONS

The duties listed below are examples of the work typically performed by an employee in this position. Performance of these functions is the reason the job exists. An employee may not be assigned all duties listed and may be assigned duties which are not listed below.

Administers and manages an effective tourism and conference/convention program including marketing, sales, and advertising.
Identifies target demographics, monitors competition, and adjusts strategy accordingly.
Plans/oversees new research-based advertising strategies for current and subsequent years that will increase leisure travel market share.
Develops and maintains a close working relationship with key conference/convention management personnel and association executives, as well as key leaders in the tourism industry at the state, regional, and national levels including tourism-based publications, writers, and tour operators.
Attends conferences and trade shows, and establishes professional networks.
Designs, develops, and conducts familiarization tours for media, event planning, tour operators, and travel writers.
Hosts visiting film scouts for prospective filming opportunities.
Builds campaigns and stories to enhance the marketability and promote attractions and community events for visitors.
Develops and implements reports and programs as appropriate for agencies with which the department or VCTC has contractual or implied relationships.
Oversees creative message development.
Organizes various media information and ensures affordable and effective media buys to promote tourism.
Identifies and secures grant funding related to development and tourism projects.
Oversees the production and development of visitor brochures and literature. Prepares and distributes event calendars to the media and interested parties.
Develops and authors articles on tourism for the local area.
Performs public speaking and represents the VCTC or county upon request.
Promotes citizen involvement and ownership of development and tourism activities through marketing, educational activities, and volunteerism.
Supervises and directs all employees in the tourism program to include assigning work, providing direction and training, reviewing completed work, evaluating performance, and issuing discipline if needed.
Develops and monitors the tourism budget to provide for the greatest possible return on investment.

EXAMPLES OF SECONDARY FUNCTIONS

The duties listed below are examples of duties which may be performed on an occasional basis as needed during times of emergencies.

As needed, may respond to call-out in emergencies, other than normal working hours, as needed. For example, may respond to and actively participate in all-hazard Incident Command Systems (ICS); may provide assistance in the integration of facilities, equipment, personnel, procedures, and communications operating within a common organization ICS structure; may assist in coordinating responses among various jurisdictions and functional agencies, both public and private; and may assist in establishing common processes for planning and managing resources in the ICS; may assist departments on their emergency management and ICS plans.

QUALIFICATIONS

_Knowledge of_

Tourist attractions of the community and surrounding areas.
The values, strengths, weaknesses, and opportunities of local tourism attractions and the community.
Methods and programs to retain, expand, and attract activities and businesses.
Principles and practices of convention and facilities operations and use.
Facility and event promotion techniques.
Marketing for use of VCTC facilities.
Methods, materials, equipment, and tools used in convention and facilities operations and maintenance.
Principles and practices of marketing and public relations.
Economic and tourism development policies, programs, and organizations.
Social media use in relation to tourism.
Laws, statutes, regulations, policies, procedures applicable to the position.
Public sector budget principles and practices.
Supervision and leadership principles and practices.
Written communication skills with the ability to compose, edit, and proof correspondence, proposals, and grants.
Research and statistical analyses techniques and procedures.
Modern office procedures, methods, and business computer software.
Correct English usage including spelling, grammar, punctuation, and vocabulary.

Ability to

Plan, organize, and direct the operations of the tourism programs to enable it to effectively carry out its goals and objectives.
Prepare and coordinate staff reports as required.
Plan, schedule, and organize all aspects of large special events and conferences.
Conduct effective public presentations.
Work effectively under the pressure of deadlines, conflicting demands, and emergencies.
Work effectively with staff, representatives of the business community, organizations from outside the county, members of elective and appointive bodies, and the general public.
Gain cooperation through discussion and persuasion.
Collect, interpret, and evaluate narrative and statistical data.
Create and administer programs to retain, expand, and attract tourism related business to Virginia City in accordance with the organization's policies, procedures, and goals.
Communicate with the public, businesses, elected officials, and others in a tactful and diplomatic manner.
Prepare and interpret a variety of complex financial statements, reports, and analyses.
Develop and monitor department and other related budgets.
Work varied days, hours, and shifts, including weekends and holidays, and work in extreme and unexpected weather conditions as needed.
Demonstrate positive attitude and progressive actions through the display of professionalism, courtesy, tact, punctuality, attendance, and discretion in all interactions with coworkers, supervisors, and the public.
Effectively supervise, lead, evaluate, and motivate subordinate employees in a supportive and positive manner.
Effectively use basic modern office equipment including, but not limited to, telephones, fax machines, and copiers; personal computer programs such as Microsoft Windows and Office; and other applicable programs and software.
Continue education and training and remain current on latest policies and practices and required certifications.

LICENSING, EDUCATION & OTHER REQUIREMENTS

Any combination of training, education, and experience that would provide the required knowledge and abilities. A typical way to gain the required knowledge and ability is: A degree from an accredited college or university with a major in business, tourism, public relations, communications, marketing, or related field; and
Five years of experience in tourism, marketing, sales, or events promotions, of which two years were in a managerial capacity which included supervision of staff and budget oversight; or
Other combinations of experience and education that meet the minimum requirements may be substituted.
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Keywords: Storey County, Reno , Tourism Director, Executive , Virginia City, Nevada