Company: Storey County
Location: Virginia City
Posted on: November 24, 2022
NOTICE TO ALL APPLICANTS! An _original_ application MUST be
received in the Storey County Human Resources office to be
considered for this position. Applications are available at or
pickup at Storey County Human Resources, 1st Floor, 26 South B
Street, Virginia City, NV 89440. This position will remain open
until filled. Applicants are encouraged to submit applications
immediately to Storey County Human Resources, PO Box 176, Virginia
City, NV 89440 or in-person at the above address.
Storey County / Virginia City Tourism Commission
Reports To: County Manager and Virginia City Tourism Commission
FLSA Status: Exempt
Represented Status: Non-Represented
Pay Grade: 152
Salary: $111,794 - $152,364 (steps 1 through 10)
Benefits: 100% employer-paid Nevada PERS retirement; 100% paid
employee medical, dental, and vision; 60% paid family medical,
dental, and vision (increases to 70% during 2023 enrollment
period); HSA employer contribution plan, and PPO buy-up plan
option; Nevada Deferred Compensation 457(b) retirement option; 3
weeks paid vacation (per accrual); 120 hours paid sick leave per
year; paid holidays; others.
This employment opportunity will remain open until filled.
Under administrative direction of the County Manager and working
directly with and taking direction from the Virginia City Tourism
Commission (VCTC), is responsible for all aspects of the Virginia
City Tourism Commission's programs including administration,
budgeting, supervision and leadership, strategic planning,
marketing, media relations, special events, conventions,
facilities, and coordinating with the business community, public,
This is a department head position serving at the pleasure of the
County Manager in an at-will capacity. The incumbent in the
position will also work directly with and take direction from the
VCTC on all matters related to tourism, marketing, and special
events. The incumbent must have a collaborative spirit for concept,
development, and production and the versatility to work with
multiple internal and external stakeholders including board
members, agencies, contractors, businesses, and the public. Idea
creation, innovation, and execution are essential to success in
this role. The incumbent in this position is expected to attend to
numerous events on weekends and evenings.
EXAMPLES OF ESSENTIAL FUNCTIONS
The duties listed below are examples of the work typically
performed by an employee in this position. Performance of these
functions is the reason the job exists. An employee may not be
assigned all duties listed and may be assigned duties which are not
Administers and manages an effective tourism and
conference/convention program including marketing, sales, and
Identifies target demographics, monitors competition, and adjusts
Plans/oversees new research-based advertising strategies for
current and subsequent years that will increase leisure travel
Develops and maintains a close working relationship with key
conference/convention management personnel and association
executives, as well as key leaders in the tourism industry at the
state, regional, and national levels including tourism-based
publications, writers, and tour operators.
Attends conferences and trade shows, and establishes professional
Designs, develops, and conducts familiarization tours for media,
event planning, tour operators, and travel writers.
Hosts visiting film scouts for prospective filming
Builds campaigns and stories to enhance the marketability and
promote attractions and community events for visitors.
Develops and implements reports and programs as appropriate for
agencies with which the department or VCTC has contractual or
Oversees creative message development.
Organizes various media information and ensures affordable and
effective media buys to promote tourism.
Identifies and secures grant funding related to development and
Oversees the production and development of visitor brochures and
literature. Prepares and distributes event calendars to the media
and interested parties.
Develops and authors articles on tourism for the local area.
Performs public speaking and represents the VCTC or county upon
Promotes citizen involvement and ownership of development and
tourism activities through marketing, educational activities, and
Supervises and directs all employees in the tourism program to
include assigning work, providing direction and training, reviewing
completed work, evaluating performance, and issuing discipline if
Develops and monitors the tourism budget to provide for the
greatest possible return on investment.
EXAMPLES OF SECONDARY FUNCTIONS
The duties listed below are examples of duties which may be
performed on an occasional basis as needed during times of
As needed, may respond to call-out in emergencies, other than
normal working hours, as needed. For example, may respond to and
actively participate in all-hazard Incident Command Systems (ICS);
may provide assistance in the integration of facilities, equipment,
personnel, procedures, and communications operating within a common
organization ICS structure; may assist in coordinating responses
among various jurisdictions and functional agencies, both public
and private; and may assist in establishing common processes for
planning and managing resources in the ICS; may assist departments
on their emergency management and ICS plans.
Tourist attractions of the community and surrounding areas.
The values, strengths, weaknesses, and opportunities of local
tourism attractions and the community.
Methods and programs to retain, expand, and attract activities and
Principles and practices of convention and facilities operations
Facility and event promotion techniques.
Marketing for use of VCTC facilities.
Methods, materials, equipment, and tools used in convention and
facilities operations and maintenance.
Principles and practices of marketing and public relations.
Economic and tourism development policies, programs, and
Social media use in relation to tourism.
Laws, statutes, regulations, policies, procedures applicable to the
Public sector budget principles and practices.
Supervision and leadership principles and practices.
Written communication skills with the ability to compose, edit, and
proof correspondence, proposals, and grants.
Research and statistical analyses techniques and procedures.
Modern office procedures, methods, and business computer
Correct English usage including spelling, grammar, punctuation, and
Plan, organize, and direct the operations of the tourism programs
to enable it to effectively carry out its goals and objectives.
Prepare and coordinate staff reports as required.
Plan, schedule, and organize all aspects of large special events
Conduct effective public presentations.
Work effectively under the pressure of deadlines, conflicting
demands, and emergencies.
Work effectively with staff, representatives of the business
community, organizations from outside the county, members of
elective and appointive bodies, and the general public.
Gain cooperation through discussion and persuasion.
Collect, interpret, and evaluate narrative and statistical
Create and administer programs to retain, expand, and attract
tourism related business to Virginia City in accordance with the
organization's policies, procedures, and goals.
Communicate with the public, businesses, elected officials, and
others in a tactful and diplomatic manner.
Prepare and interpret a variety of complex financial statements,
reports, and analyses.
Develop and monitor department and other related budgets.
Work varied days, hours, and shifts, including weekends and
holidays, and work in extreme and unexpected weather conditions as
Demonstrate positive attitude and progressive actions through the
display of professionalism, courtesy, tact, punctuality,
attendance, and discretion in all interactions with coworkers,
supervisors, and the public.
Effectively supervise, lead, evaluate, and motivate subordinate
employees in a supportive and positive manner.
Effectively use basic modern office equipment including, but not
limited to, telephones, fax machines, and copiers; personal
computer programs such as Microsoft Windows and Office; and other
applicable programs and software.
Continue education and training and remain current on latest
policies and practices and required certifications.
LICENSING, EDUCATION & OTHER REQUIREMENTS
Any combination of training, education, and experience that would
provide the required knowledge and abilities. A typical way to gain
the required knowledge and ability is: A degree from an accredited
college or university with a major in business, tourism, public
relations, communications, marketing, or related field; and
Five years of experience in tourism, marketing, sales, or events
promotions, of which two years were in a managerial capacity which
included supervision of staff and budget oversight; or
Other combinations of experience and education that meet the
minimum requirements may be substituted.
..... click apply for full job details
Keywords: Storey County, Reno , Tourism Director, Executive , Virginia City, Nevada
Didn't find what you're looking for? Search again!