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Director of Marketing

Company: Palisades Tahoe
Location: South Lake Tahoe
Posted on: June 25, 2022

Job Description:

About Palisades Tahoe Palisades Tahoe is the largest ski resort in the Lake Tahoe region, boasting 6,000 skiable acres across eight peaks. The more than 70-year-old resort celebrates a rich history as the host of the 1960 Winter Olympics, the Spring Skiing Capital, and home mountain to dozens of Olympic and World Cup athletes across multiple snow sports. With an average annual snowfall of 400 inches, Palisades Tahoe frequently operates the longest ski and snowboard season in Lake Tahoe. The European-inspired Village at Palisades Tahoe offers year-round events and over 50 bars, restaurants, and boutiques, many of which are locally owned and operated. Palisades Tahoe is on the Ikon Pass, which offers access to 47 international ski destinations. In 2021 the resort changed its name, trading in a harmful slur for a name that better reflects its values and legacy. Visit the Palisades Tahoe website or call 1.800.403.0206 to learn more. You can also visit us on Instagram, Twitter, Facebook, and Vimeo. A Great Job and Benefits to Match:

  • Free skiing + riding privileges to 14 iconic resorts including Palisades Tahoe, Mammoth Mountain, Steamboat, Solitude and more!
  • Generous discounts on outdoor gear, apparel, etc.
  • Paid Time Off (PTO) policy for eligible employees.
  • Health benefits include: medical, dental, vision, life insurance, short term & long-term disability insurance, HSAs/FSAs and more
  • 401(k) plan with generous company match
  • Paid parental leave of up to 6 weeks for eligible employees
  • 25%-50% discount at Food & Beverage locations at Palisades Tahoe To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties. Applicants must be 21 years of age. Essential Job Responsibilities/Duties/Tasks include the following; other duties may be assigned:
    • Direct and coordinate company marketing functions.
    • Direct and oversee the company marketing function to identify and develop new customers for products and services.
    • Be primary custodian of the Palisades Tahoe brand
    • Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development.
    • Develop and manage marketing budgets, and oversee the development and management of internal operating budgets.
    • Plan and coordinate public affairs, and communications efforts, to include public relations and community outreach.
    • Participate in the development of new project proposals.
    • Establish and implement short- and long-range goals, objectives, policies, and operating procedures.
    • Supervise the planning and development of company marketing and communications materials.
    • Represent the company at various community and/or business meetings to promote the company.
    • Promote positive relations with partners, vendors, and distributors.
    • Recruit, train, supervise, and evaluate department staff.
    • Recommend and administer policies and procedures to enhance operations.
    • Work with department managers and corporate staff to develop five year business plans for the company.
    • Establish and implement short- and long-range departmental goals, objectives, policies, and operating procedures.
    • Serve on planning and policy-making committees.
    • Other duties as assigned. Management Responsibilities:
      • Leadership: Manage a team of 15-20 employees. Carry out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
      • Integrity & Compliance: Comply with Federal and California Labor law in phases of the payroll and employment process; from hiring through termination, as well as all Company policies & procedures.
      • Commitment to Service: Achieve continuous improvement in operational objectives by implementing production, productivity, quality, and customer-service standards. Contribute information and recommendations to strategic plans and reviews
      • Strategic: Develop strategy and policies for the business unit and aligns resources to meet goals. Direct and control the activities of a broad functional area through several department managers.
      • Financial: Responsible for creating and maintaining labor budget. Check and manage payroll for overtime, compliance with labor model. Meet financial objectives by forecasting requirements, preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
      • Safety: Establish, implement, and enforce safety standards in accordance with company policies and procedures as well as State & Federal laws. Competencies and Job Requirements: Required:
        • Strategic Planning: Knowledge of contracting, negotiating, and change management. Experience in planning marketing strategies, advertising campaigns, and successful public relations efforts.
        • Communication: Able to communicate effectively in writing and verbally across all levels of the organization. Able to effectively present information to the executive team, management, employees, and customers.
        • Organization: Demonstrate ability to proactively prioritize needs, put first things first, and effectively manages resources and time. Excellent organizational and problem solving skills with the ability to handle multiple tasks.
        • Reasoning Ability: Able to make independent judgments which have considerable impacts on the organization. Able to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
        • High level of interpersonal skills to handle sensitive and confidential situations and documentation.
        • Working knowledge of computers including MS Office (Word, Excel, Outlook, Access) Education and Experience: Required:
          • Bachelor's degree (B.A.) or Masters in Marketing and ten years of experience in a senior-level marketing position.
          • Six years supervisory experience Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. (Summary of daily physical activities, i.e. the following:) While performing the duties of this job, (list activities) the employee is regularly required to walk, talk, see, hear, smell, and ski. (list percent of activities) Must be capable of walking or standing 90% or more of a normal 8 hour work shift. (list weight requirements) Must be capable of frequently carrying, lifting. pushing or pulling up to 25lbs. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perceptions and the ability to adjust focus. Working Conditions: Indoor/Outdoor: While performing the duties of this job, the employee may be exposed to outside weather conditions. Hazardous Materials/Noise: The noise level in the work place is usually moderate. Equipment Used in Job: NoneExperienceRequired
            • Six years supervisory experience
            • 10 year(s): Ten years of experience in a senior-level marketing position.EducationRequired
              • Bachelors or better
              • High School or better

Keywords: Palisades Tahoe, Reno , Director of Marketing, Executive , South Lake Tahoe, Nevada

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