Senior Salesforce Marketing Cloud Developer Remote
Company: MassMutual Financial Group
Location: Carson City
Posted on: March 16, 2023
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Job Description:
Senior Salesforce Marketing Cloud Developer
Technology Marketing
Enterprise Technology & Experience
Full Time
Remote
The Opportunity
We are seeking highly motivated individuals with backgrounds in
computer science, and related fields who are enthusiastic about
pursuing a career in Marketing Technology development.
The Senior Salesforce Marketing Cloud Developer will be responsible
for analysis, development, testing and documentation for Salesforce
Marketing Cloud based projects. This position will partner closely
with senior business leaders in MassMutual's Brand & Marketing team
to support the build out of the Marketing Technology platform.
Additionally, the Senior SFMC Developer will also engage in support
and enhancement requests.
Primary responsibilities include designing, developing, and
managing solutions and integrations for Salesforce Marketing Cloud.
You are a SME, with hands on experience on SFMC. Experience with
administration of SFMC is also a requirement. The ideal candidate
will be highly collaborative, a great team player, self-motivated
and comfortable working in a challenging, fast paced environment.
Our business challenges are often complex, so we are looking for
individuals who are comfortable wrangling with unstructured,
difficult problems and are comfortable thinking outside the box and
taking initiative. Those who enjoy tackling complex tasks in a
collaborative environment are well-suited to a position on our
team.
The Impact:
This Developer will have the opportunity to work on technical
projects and engage in the following types of work:
* Serves as technical expert on new project initiatives and
participates in application design sessions. Assists with planning
for and implementation of approved initiative. Communicates and
interprets application requirements and modifications to vendor
technical staff.
* Designs, codes, tests and debugs complex Marketing Cloud
automations and SQL queries that power journeys and marketing
campaigns. Performs application development to enhance and
implement application software (such as updating the data model or
adding new objects based on build out in Salesforce, building out
landing pages and web capture forms) according to documented
methodologies and procedures.
* Design and build emails using HTML and CSS following web
accessibility guidelines and mobile responsive best practices.
* Develops project work plans and manages project to completion in
accordance with plans which may include formulating system scope
and objectives, developing detailed design specifications, and
translating system function/features to programming specifications.
Informs project team of status and time estimates for work on a
regular basis.
* Innovates dynamic content and automation efforts to support email
marketing and Journey Manager's efforts to build scalable emails
and journeys.
* Trains and mentors' internal teams on how to best leverage
various SFMC modules.
* Stays current with the rapidly developing Salesforce ecosystem.
Prototype and integrate new SFMC releases to identify additional
opportunities to enhance user experience.
* Performs release migration tasks (change sets, configuration,
data load etc.) and environment setup/management.
* Creates and maintains system interface diagrams, functional
designs, and technical specifications
* Provides leadership and mentors Marketing Cloud Analysts.
Analyzes technical issues and troubleshoots code related problems.
Ensures technical documentation and project audit trails exist for
the supported applications.
* Updates application procedures and standards as necessary to
record best practices. Completes and communicates modifications to
user operations or documentation.
* Work alongside business leaders in MassMutual's Marketing
Technology team to define and deliver strategic and tactical
solutions
* Producing relevant project documentation that ensures governance
throughout the agile process whilst also demonstrating the
implementation of lessons learned and best practices
* Working pro-actively to resolve issues in a timely manner in
order to drive customer satisfaction
* Research, learn, and apply new technologies that can improve
performance and minimize operational downtime
* Collaborating across Enterprise, Technology, and Experience (ETX)
to manage requests and asks
* Designing for reliability, security and compliance
* Technical consulting on our data and cloud-based systems and
tools
* Troubleshoot, debug, and patch application and platform
issues
The Minimum Qualifications:
* 5+ years of experience with SalesForce Marketing technology
solutions (i.e Salesforce Marketing CloudPardot, etc.) and
Marketing data models
* Hands on experience and demonstrated proficiency with technical
and functional knowledge of Salesforce Marketing Cloud including
AMPscript, Email Studio, Automation Studio, Journey Builder,
Content Builder, Audience Builder and other modules in Marketing
Cloud
* 5+ years of HTML, CSS, JavaScript, XML, JSON, REST/SOAP API,
SQL
* In-depth understanding of various (Include examples of other
systems we use?) system integrations with SFMC and/or SFDC
* Experience with SFMC Connector
* Strong knowledge and use of APIs, REST/SOAP web services.
* Experience with marketing automation concepts and technologies in
email, mobile, social (advertising/retargeting), and web.
* Proficiency in coding and programming applications in HTML
(specifically for building emails and email templates), CSS,
JavaScript, AMPscript.
* Hands-on experience with email marketing best practices including
list segmentation, A/B testing, build, QA, deployment and
reporting
* Bachelor's Degree in Computer Engineering or Computer Science or
Information Technology or a related discipline
The Ideal Qualifications:
* 5+ years of Salesforce CRM developer experience
* An understanding of the principles of data models and how these
can be integrated into Marketing technology architectures &
solutions
* (5)+ years of experience with and understanding of relational
databases and development competency with designing and managing
data extensions, writing complex SQL statements to build
automations and extract data out of Marketing Cloud.
* Entrepreneurial mindset with the ability to work in a rapid and
iterative development environment
* Familiarity with SFDC platform and its core concepts, including
APEX coding, platform APIs and the native connection to Marketing
Cloud.
* Exposure to SFDC custom objects, Apex Classes, Triggers, Visual
Force pages, SOQL, and Lightning
* Experience with Scaled Agile Framework is a plus or other project
delivery methodologies.
* Implementation experience with Marketing technologies and
business processes
* Understanding of Marketing Automation, data governance, security,
and compliance best practices
* Awareness of quality practice, TDD, BDD and unit test
strategy
* Involvement in all aspects of data integration projects - from
business requirements and interface discovery and definition
through design, modeling, and development, to testing and
deployment
* Extensive experience with diverse systems integration paradigms
including nightly batch, intra-day incremental data loading, and
near-real-time interfaces
* Strong experience with production support, troubleshooting, and
batch/interface optimization
* Define and implement data quality and reconciliation processes
across complex systems
* Master's Degree in Computer Engineering or Computer Science or a
related discipline
What to Expect as Part of MassMutual and the Team
* Regular meetings with the Technology Marketing Team
* Focused one-on-one meetings with your manager
* Access to mentorship opportunities
* Networking opportunities including access to Asian,
Hispanic/Latinx, African American, women, LGBTQ, veteran and
disability-focused Business Resource Groups
* Access to learning content on Degreed and other informational
platforms
* Your ethics and integrity will be valued by a company with a
strong and stable ethical business with industry leading pay and
benefits
#LI-DM2
#LI-Remote
Salary Range:
$131,100.00-$172,000.00
At MassMutual, we focus on ensuring fair equitable pay, by
providing competitive salaries, along with incentive and bonus
opportunities for all employees. Your total compensation package
includes either a bonus target or in a sales-focused role a
Variable Incentive Compensation component.
Why Join Us.
We've been around since 1851. During our history, we've learned a
few things about making sure our customers are our top priority. In
order to meet and exceed their expectations, we must have the best
people providing the best thinking, products and services. To
accomplish this, we celebrate an inclusive, vibrant and diverse
culture that encourages growth, openness and opportunities for
everyone. A career with MassMutual means you will be part of a
strong, stable and ethical business with industry leading pay and
benefits. And your voice will always be heard.
We help people secure their future and protect the ones they love.
As a company owned by our policyowners, we are defined by mutuality
and our vision to put customers first. It's more than our company
structure - it's our way of life. We are a company of people
protecting people. Our company exists because people are willing to
share risk and resources, and rely on each other when it counts. At
MassMutual, we Live Mutual.
MassMutual is an Equal Employment Opportunity employer
Minority/Female/Sexual Orientation/Gender Identity/Individual with
Disability/Protected Veteran. We welcome all persons to apply.
Note: Veterans are welcome to apply, regardless of their discharge
status.
If you need an accommodation to complete the application process,
please contact us and share the specifics of the assistance you
need.
At MassMutual, we focus on ensuring fair, equitable pay by
providing competitive salaries, along with incentive and bonus
opportunities for all employees. Your total compensation package
includes either a bonus target or in a sales-focused role a
Variable Incentive Compensation component. For more information
about our extensive benefits offerings please check out our Total
Rewards at a Glance.
Keywords: MassMutual Financial Group, Reno , Senior Salesforce Marketing Cloud Developer Remote, Advertising , Carson City, Nevada
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