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Marketing Director

Company: Krch Realty - Reno
Location: Reno
Posted on: March 27, 2020

Job Description:

Marketing DirectorKrch RealtyRENO, NVKrch Realty is an expanding industry disruptive Residential Real Estate Brokerage firm.--Krch operates in four states and has laid the groundwork to expand to all fifty states by the end of 2023. Our core values include:Our Innovation and Creativity drive consistently superior resultsOur Entrepreneurial Spirit fosters growth and independent thinkingWe have Respect for Others and OurselvesWe are Always Learning by building new skills through our successes and our failuresWe are continually Creating a Positive Impact through honest, constructive interaction with team members, investors, and clientsWe always remember to Have Fun, creating balance and enjoyment at workJob Summary:We are searching for a senior level innovative, achievement-oriented MARKETING DIRECTOR to effectively expand our brand and culture through multiple channels, both offline and online, and drive revenue growth through advertising, lead generation, and listing coordination. --This is a pivotal role that will work closely with senior management to develop and help move the company forward based on the current strategic plan supporting our continuous growth business model. The ideal candidate will have an education and background in marketing and lead generation. This critical position requires someone who is a highly organized and detail-oriented self-starter with leadership experience. The marketing and lead generation efforts will be primarily through the marketing of our listings, client and community events, our website in general, social media advertising and management, and through other creative methods to be shaped by this person as an expert in this field. The effectiveness of this position will be judged by both the amount of total leads produced, the total leads closed, which were produced by this individual, and through the overall quality of the content and systems produced and managed.With a focus on being the premier provider in our industry, the Marketing Director is responsible for planning and implementing marketing and product development projects, both short and long range, targeted toward growth in the areas of Property Management, Mortgage Loan Origination and Real Estate Sales.Must be a high energy, creative multitasker with the determination to be a champion. Passion, initiative, organization, and integrity are required. This job does not come with an instruction manual and therefore requires a marketing visionary unafraid to innovate yet capable of leading and managing with accountability.Responsibilities: ----------------Design, implement, and manage all marketing, advertising, and promotional activities to include, but not limited to, sponsorships, print, website design and performance, digital campaigns, electronic media, brochures, photography, direct mail, social media, brand and reputation management ----------------Manage the marketing efforts for the companies through social media, sponsorships, and any other means identified as producing a great return on investment----------------Manage content development and other marketing and recruiting strategies----------------Coordinate the attendance of local events to aid in brand awareness and recruiting opportunities----------------Involved in strategic planning and yearly goal setting meetings----------------Elevate and maintain the brand and a consistent corporate image throughout all product lines, promotional materials, and eventsEngage, negotiate and hold accountable the vendors we work withConduct market research, achieve, and maintain satisfactory market share in relation to present standards as well as industry and economic trends; adjust marketing strategy to meet changing market and competitive conditionsMonitor competitor products, sales and marketing activities, and respond as needed Adapt existing and historical practices with new proven tactics and ideas to support the evolving vacation industryAdditional Responsibilities and Duties: ----------------Practice and adhere to corporate vision, values, and exceptional service standards----------------Conduct business with the highest standards of personal, professional, and ethical conduct----------------Build strong relationships and represent our company with integrity and the highest standard in our community and across the nation----------------Perform and assist with any and all duties, as required, to maintain workflow, and meet deadlines----------------Notify management of obstacles, equipment or operating problems requiring the need for additional support and/or supplies----------------Participate in meetings and workgroups to acquire and maintain necessary levels of knowledge relating to business developments, industry requirements, policies, and regulatory guidelines; collaborate on projects and communicate issues----------------Ensure all safety precautions are followed while performing the work----------------Ensure company standard operating procedures (SOPs) and policies are current and followed----------------Perform tasks, special projects and other duties as assignedQualifications: RequiredBachelor's degree in Marketing, Communications, Journalism or related field, or equivalent knowledge and experience5+ years' experience in Marketing or related field with proven work experience in a leadership capacityIntermediate or higher proficiency in Microsoft Suite, Adobe Suite, as well as Google Analytics and/or other we analytics toolsWorking knowledge of emerging platforms in the industry (Marketing, Real estate)Working knowledge of SEM, SEO social media, programmatic advertising, direct advertising, mobile marketing platforms, email marketing and conversion optimization with experience in planning, launching, and managing campaigns in said areasExcellent verbal and written communication skills, both internal and client-facingAbility to communicate professionally and effectively with others; ability to work successfully as part of a teamAbility to use considerable judgment, initiative and independenceAbility to maintain confidentialityAbility to prioritize and organize assignmentsAbility to handle multiple projects and tasks simultaneouslyMust be detail oriented and have excellent time management skillsPhysical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This job operates in a professional office environment, remaining in a stationary position, often sitting for prolonged periods, communicating with others to exchange information.Compensation and Benefits: Competitive SalaryHealth BenefitsPaid Vacation TimePaid Sick TimePaid Federal HolidaysEmployee investment program Krch Realty provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Keywords: Krch Realty - Reno, Reno , Marketing Director, Advertising , Reno, Nevada

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